A sponsorship has to deliver fantastic ROI and a mutually beneficial approach, long term perspective and a win-win outcome work best.

For sponsors

  • Programme audit
  • Strategy development
  • Sponsorship search
  • Activation programmes
  • Contract negotiation
  • Evaluation planning and delivery

For rights-holders

  • Strategic review

  • Audit of benefits and offer

  • Property development

  • Property evaluation 


We help with developing cross sector partnerships from concept onwards.



  • Fit for partnership review
  • Partnership development
  • Partnership Cross-check
  • Agreement advice
  • Partnership management
  • Partnership healthcheck
  • Communicating your partnership
  • Evaluation 
  • Moving on


The best media partnerships involve a mutually beneficial sharing of brand values, audiences, personalities and content. 


  • Opportunity evaluation
  • Contract negotiation
  • Activation
  • Measurement



Sustainable businesses recognise the value of a healthy and diverse workforce, being rooted in their communities and reducing their impact on the environment. We help businesses work with charities, social enterprises, NGOs and other partners to bring passion, measurable impact and authenticity to their programmes.


  • Stakeholder audit
  • Competitor benchmarking
  • Programme audit and evaluation
  • Strategic positioning and programme development
  • Partner selection and checks
  • Employee engagement and internal communications
  • Stakeholder engagement and external communications
  • Programme measurement
  • Mediation and problem solving


In today's world consumers increasingly choose brands that care. In cause-related or passion marketing, aligning the right cause with the right brand is the key to success and integrating authentic messaging across communications channels and sales points is vital.


  • Strategy development

  • Partner review and selection

  • Project management

  • Evaluation


We run bespoke programmes tailored for individual partnerships ranging from facilitating half day workshops around single issues or ongoing mentoring of teams or individuals.


Our portfolio includes:


  • All for one – building a new team aimed at cross-sector or multi-agency teams that have recently begun working together
  • Ironing out the kinks – rebooting a multi-stakeholder project team that has lost its way
  • Life’s a pitch – selling yourself, your story and your product
  • Mirror, mirror – an organizational review and training session to get your team ‘partnership ready’


 Training is run in association with Cygnet Business Development, a Registered Centre with the Chartered Management Institute (CMI).

Albright Special

3-5 Charles Place



Tel: + 44 (0) 20 330 20 980

Email : admin@albrightspecial.co.uk

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